What we build
Membership and subscription platforms
Selling access instead of hours changes the business. It also changes the software, because the day somebody joins is the easy part and everything expensive happens in the months afterwards.
What it is
A membership platform handles who has paid, what that entitles them to, what happens when the payment fails, and how the thing they are paying for reaches them.
Platforms that do this exist and are worth using when they fit. They stop fitting when the cut becomes real money, when your brand is behind theirs, or when what you are selling is not shaped like the courses and communities they were designed for.
When a business needs one
- A platform takes a percentage of revenue you now know is worth owning
- Your members see somebody else's brand more than they see yours
- Content is released manually because there is no way to schedule it properly
- Failed payments are found out about late, or not at all
- What you sell does not fit the shape the platform expects, so you are working around it
What we can build
Capability, not a claim about work already delivered. What we have actually built and run is further down the page.
- Plans, recurring payments, upgrades and the failure handling underneath them
- A members area, on the web or in your own app on both stores
- Content released on a schedule, or unlocked by progress rather than by date
- Groups, so one message reaches one slice of your members rather than everybody
- Check ins, progress tracking and the things that make somebody come back next week
- Cancellation and data export that behave properly, because the law expects it
- Admin for whoever runs it day to day, including refunds and shutting something down
How we approach it
Retention is the design problem, not signup. We build the thing that gives a member a reason to open it in week six first, because that is the number the business lives on.
Payment failure, cancellation and refunds get built at the start. They are the least interesting screens and the ones that decide whether the revenue is real.
See it working
A short film of one of our own demonstrations, recorded from the running software. Every company in it is invented, and the link opens the real thing.
Fathom Coffee · Shops and roasters
This week's roast at the front, a basket that works, and a subscription so a good customer never has to remember to reorder.
Things we have already built
Live in software we have delivered, and part of the 123 things we have built.
Member video academy with timed unlocks
You can sell a structured course or coaching program that releases content on schedule, keeping members engaged for months instead of bingeing and leaving.
Custom check-in form builder
You design exactly the check-in your service needs once, and clients report back in a consistent format that lands straight in your inbox.
Messaging one group without messaging everybody
People read your messages, because the only ones they get are the ones meant for them.
Everything you know, in one place customers can search
Customers answer their own questions from your material, and your expertise stops being something only you can deliver live.
Templates so the same plan is not rebuilt every time
You build it once properly, then apply and adjust, so every customer gets your best version rather than your Tuesday version.
Buy in one tap, with no basket and no account first
Fewer steps between wanting it and paying for it, and nothing to abandon halfway.
Marketing that respects the law without you thinking about it
An opt-out is honoured everywhere the first time, so you never get the angry reply or the complaint.
Your contacts are yours to take with you
You build on something you can walk away from, which is the only kind worth building on.
Work in this shape
Related to this
Tell us what you are trying to fix
Describe the job in your own words and we will tell you what we would build, roughly what it would cost, and whether something you can already buy would do it cheaper.