Being understood
Written for the worried
Service pages in the words clients use, not the words the profession uses. One page per service, so search sends people to the answer rather than to a list they have to read through.
For accountancy practices
Nobody chooses an accountant on price alone.
They choose the one that sounds like it understands them, usually while something has already gone wrong. A site that lists services in the language of the profession asks a frightened person to translate before they can trust you. We build the other kind: plain English, real proof, and one obvious next step on every page.
- 1Practice rebuiltMy Trusted Accountant, live and named, with a page for every service they sell.
- 5Service pages, one eachBookkeeping, business accounts, VAT, tax returns and fractional finance director.
- 0Trackers before consentNothing is measured until the visitor agrees, which matters more than usual for a practice that advises on compliance.
- 12Live products builtClient sites, client apps, our own app on both stores, our own coaching site, and the system we sell from.
Credibility, not price
People look for an accountant when something is already going wrong.
That is the whole brief. Somebody with a letter from HMRC on the table is not comparing hourly rates, they are looking for the practice that sounds like it has seen their exact problem before and is not going to make them feel stupid about it. Price only becomes the deciding factor when nothing else on the page separates you from the firm two streets away.
So My Trusted Accountant was rebuilt to lead with credibility: every service in plain English on a page of its own, so somebody searching for the one thing they are anxious about lands on a page about that thing. Client words run through the site rather than sitting on a testimonials tab nobody clicks.
And nothing measures a visitor until they have agreed to it. A practice that advises on compliance cannot be the one quietly loading trackers before the banner appears.
What we build
What actually moves an enquiry for a practice.
Not a redesign for the sake of it. Three changes that decide whether a worried visitor gets in touch or carries on looking.
Being believed
Proof where the doubt is
Real client words next to the service they are about, a visible company identity, and no stock photography of handshakes. Credibility is cumulative and it is built out of small, checkable things.
Being contacted
One next step, everywhere
Every page ends the same way, so an enquiry never depends on somebody hunting for a contact form. Enquiries route to a person, not to a shared inbox nobody owns.
Behind the website
The site wins the client. Then the paperwork starts.
A client's year usually arrives as email attachments, a bag of receipts and a list of what is still missing. We also build the other side: a portal for each client, and links that need no login, so they can see what you need, sign the engagement letter and pay the invoice.
On paper. A folder, an inbox and a sticky note of what is missing.
In the portal. The same client, in one place they can open any time.
Hartwell Pike and Brindle Street Bakery are made up examples.
The proof
The practice we rebuilt, live and open to anybody.
One client, written up in full: what they were up against, what we changed, and the reason behind each decision.
Accountancy practice, Leyland
My Trusted Accountant
A trust-led rebuild for a practice competing on credibility rather than price.
That is not all of it. See every project we have written up, or the feature-by-feature catalogue of what is running inside them.
Before you book
See the work and the way we run it first.
See the practice we rebuilt, how projects are scoped and when we would recommend fixing an existing site instead. Then decide whether a conversation would be useful.
A practical briefing from Ownly, real work you can open, and straight answers on cost, timing and fit. No email is needed.
Asked every time
The questions that come up first
- Will this actually bring in enquiries, or just look better?
- Looking better is not the goal on its own. The changes that move enquiries are a page per service so search sends people to the right answer, plain English so they understand it, proof where the doubt is, and one obvious next step. We will not promise you a number of leads, because that depends on your market as much as your site, and anybody promising one is guessing.
- Can we edit it ourselves afterwards?
- Yes. Fee changes, new services, a new team member and seasonal deadline pages should not need a developer with a free afternoon. We hand over an editor for the parts that change, and we stay on for the parts that should not be edited by hand.
- What about GDPR, cookies and the ICO?
- Built in, not bolted on. Cookie consent that actually gates the trackers rather than appearing after they have loaded, a privacy policy that describes what the site really collects, and the company identity details a UK limited company is required to publish. It is the same standard we hold our own site to.
- We already have a site. Is it worth rebuilding?
- Sometimes not, and we will say so. Send us the address and we will tell you honestly whether it needs a rebuild or three fixes, and if it is three fixes we will tell you what they are. That is a cheaper conversation and it is worth having before you commit to anything.
- What does a practice website cost?
- We price on what the site does, not how many service pages it has, so a practice site that brings in enquiries and one where clients book and pay online are different pieces of work. Watch the project briefing first, then book a short call if you want us to scope yours.
Losing enquiries to a practice that is simply easier to trust?
Tell us what your site is doing now and who you are competing with, and we will tell you what would change it, what it would roughly cost, and whether it is worth doing at all.