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Ownly

Ideas for your business

123 things we could do to your site.

Most people know roughly what they want and have no idea what is possible. So rather than ask you to describe it, here is the list. Every one of these already exists, built and running for somebody else, which is why we can price it quickly.

Have a read. If one of them would obviously help, mention it when you get in touch and we will tell you what it would cost, and whether it is worth doing yet.

Ideas to pick from
123
Areas of the business
6
Already built
Every one
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Showing 123 ideas

Booking, tickets and getting paid

24 ideas

Taking money and filling a diary, without a phone call in the middle of it.

  • Instant quote generator

    An interactive tool on the client's own website where a visitor picks their project type, page count, features, platforms and support level and instantly gets a priced range in pounds, calculated live from a configurable pricing model.

  • Scope to paid deposit in one screen

    One flow where the team scopes a project, agrees the number, then generates a Stripe payment link supporting a deposit plus balance or split instalments, without leaving the page.

  • Booking inside your own branded app

    A booking screen that embeds the right coach's calendar directly inside the app, themed to the brand, so clients book and pay without leaving to a plain external page.

  • Prepaid session balance tracker

    A prepaid-session system where staff grant a client a block of sessions, log a completed session to reduce the balance with an undo, and see remaining count and expiry per block.

  • Multi-step booking with email and planner sync

    A multi-step booking enquiry that validates the input, saves the request, emails the team and the enquirer, pushes the lead into the booking system, and respects messaging consent for data rules.

  • Filling an event without an audience to invite

    Any signed-in member can host an event, and every event is discoverable by what it is about rather than by who the host is: browsable by category (Networking, Workshop, Mastermind, Pitch Event, Roundtable, Seminar, Training and eleven more), by city with a distance radius, and by industry keyword. There is no follower graph, so reach does not depend on audience size.

  • Sell tickets and get paid, on any plan

    A host connects a Stripe account, sells paid tickets in tiers, and receives the money. While event hosting is open, any member can connect an account, not just paid tiers. Stripe still has to approve the account before a paid event can publish.

  • Scan tickets on the door, and hand the scanner to someone else

    The host checks attendees in by scanning their ticket on a phone at the door, against a live attendee list. The host can also invite someone else to scan by sending them a link, and that link stops working at midnight on the event date.

  • The ticket lives in Apple or Google Wallet

    A booked ticket is added to Apple Wallet or Google Wallet as a pass, and the pass updates itself if the event details change.

  • Pass your ticket to someone else

    An attendee who can no longer make it transfers their ticket to another person from the ticket page.

  • See what the event actually did

    After an event the host gets an analytics view and a summary covering bookings and who attended.

  • Pricing a job the same way twice

    A project estimator that builds a price from the actual scope, so two people quoting the same job land in the same place.

  • A booking form that files itself into the system you already run on

    A multi-step enquiry form that captures the full brief, then posts it straight into the booking system the business already uses, as well as emailing the team.

  • The event lands in the calendar you actually check

    Events a member books are pushed into their own Google Calendar, so the commitment lives where they plan their week.

  • Booking you without leaving your own app

    Customers book time with the business from inside its own app, against real availability, with no third-party booking page.

  • A live leaderboard for the people doing the selling

    Per-person figures for work handled, deals closed and commission earned, on one screen that updates as things happen.

  • Told the moment money lands

    Payments and earnings raise a notification to the people they concern, by email and in chat, with the amount and what it was for.

  • Pick your coach and every price on the page changes

    A visitor chooses which coach they want to work with, and every price, package and checkout button on the page re-prices itself to that coach's own rates before they click anything.

  • A coach who is not taking clients yet cannot be booked, even from an old link

    Coaches are marked available or not, and an unavailable one is refused everywhere: the picker will not select them, and a saved or shared link naming that coach falls back instead of quietly letting the booking through.

  • Buy in one tap, with no basket and no account first

    Each membership, package and single session goes straight to its own secure checkout for the chosen coach, so there is no basket to build and no account to create before paying.

  • A page after payment that tells them what happens next

    Paying lands the customer on a page that explains what happens now and when their login arrives, rather than dropping them back on the homepage. It is deliberately kept out of search, because it is a fulfilment page, not a shopfront.

  • A price on screen never links to a different price at checkout

    Every plan either has a real checkout behind it or sends the visitor to the enquiry form. Nothing is allowed to link to a payment page that charges a different figure from the one being advertised, and a plan with no checkout yet still appears without a broken button.

  • A page for each service, written for the client rather than the profession

    Bookkeeping, business accounts, VAT, tax returns and fractional finance director each get their own page, explained in the words a worried business owner would use rather than the language of the profession.

  • Client words carried up front, not buried on a page nobody visits

    Real client testimonials run through the site rather than sitting on a separate page, because trust is the thing an accountant is actually selling and it has to be visible where the decision is made.

Client portals and paperwork

7 ideas

A place for a customer to see their own job, and documents that sign themselves.

  • Auto contract e-sign on close

    When a deal is set up the system creates an e-signature agreement from a template and hands the client a signing link, safely so it is never duplicated.

  • Token link client intake forms

    Questionnaire links, templated by service type, that a client opens without logging in to submit their project details, captured as a snapshot tied to the deal.

  • A login where your client can see their own job

    A client-facing portal where a customer signs in and sees their own project, documents, invoices and progress, separate from the team's view of it.

  • Sharing a document without putting it on the internet

    Sensitive documents sit behind an access gate on the site, shared with the people who should have them and nobody else.

  • A design system, so every screen matches the last one

    One living style reference inside the product holding the type, colour, spacing and components every screen is built from.

Sales and follow up

27 ideas

Finding the work, qualifying it, and chasing it whether anyone remembers or not.

  • Smart lead intake quiz

    A multi-step questionnaire that asks about a business's industry, tools, headaches, website and goals, works out a recommended approach from the answers, then emails a formatted brief to the team and posts the lead to a webhook.

  • Automated lead finder and enricher

    A background pipeline that discovers businesses from sources like Companies House, de-duplicates them into one record per company, filters out sectors you do not serve, and enriches each with an online-presence and AI analysis before queuing them for outreach.

  • Every call kept by the business, not the phone it was made on

    Reps call from the provider's own app on their own phone. The customer sees the business number, never the rep's mobile, and afterwards the call length, whether it connected, the outcome and the recording are captured against the business automatically.

  • Automatic commission invoicing

    A self-billing system that generates commission invoices for reps as PDFs, emails them, tracks a ledger, and flips entries from earned to paid when an invoice is settled.

  • Automated review and testimonial collection

    Secure expiring links let finished-project clients leave a review or a guided testimonial, with the requests emailed automatically.

  • Built-in referral and affiliate program

    A referral system giving each client or affiliate a shareable link that earns a percentage of what referred customers spend for as long as they stay, with a portal to track it.

  • Multi-step project qualification quiz

    A stepped enquiry form that asks a prospective client about their industry, current tools, operational headache, team size, website status and twelve-month goals before collecting contact details. With Cloudflare Turnstile bot protection on submission.

  • Matched on what you sell against what they are looking for

    Swipe-style discovery where the match score is built from commercial fit, not from job titles or mutual friends. The heaviest single factor by a distance is what you offer matched against what the other person says they are looking for, and a vague overlap deliberately scores almost nothing. It then adds industry overlap, what each side is looking for, business stage, proximity, and a bonus for COMPLEMENTARY industries rather than identical ones. Nobody can message anybody until both have said yes.

  • See who looked at your profile

    Profile views and basic stats are visible to every member. Advanced analytics are an Elite feature.

  • Referrals and the ambassador programme

    Every member gets a referral link and earns a reward when someone they refer completes verification. There is also an ambassador programme that tracks referrals and commission.

  • Reviews after an event

    Members are prompted to leave a review after an event, building a visible track record for the host.

  • XP, levels and a leaderboard

    Activity in the app earns XP with levels and a public leaderboard, including profile score rankings.

  • A list of people who already want to talk to you

    Sync requests you have received are shown with a count. Free members work through them one at a time; the full list is a paid feature.

  • Meetings you can mark complete, feeding a reputation score

    Members schedule a meeting and mark it complete, which feeds a reputation score shown on their profile.

  • A matcher built to tell you when you are NOT a good fit

    Each pairing gets a fit score out of 100 plus written reasons, shown on profile cards, the dashboard and profile pages as labels like Ideal Match at 85 and above. The scoring is deliberately strict, and a shared industry counts for very little because the same industry is as often a competitor as a collaborator. What moves the score is one member offering what the other is looking for, checked in both directions. Same two people always get the same number.

  • The follow-up that happens whether you remember or not

    Outstanding forms and requests are chased automatically on a schedule until they are completed, and the chasing stops the moment they are.

  • Which of these is actually going to happen

    Every open deal carries a probability worked out from what has happened on it so far, so the pipeline is ordered by what is real rather than by what was entered most recently.

  • Every customer shows the one next thing

    Each lead and job displays a single next action worked out from its state and history, rather than leaving the team to decide what to do from a list.

  • Catching the same customer entered twice

    Duplicate records are detected on the way in and merged, matching on company identity rather than exact text, so one customer is one record.

  • The customers who went quiet, brought back up

    Contacts and customers who have gone quiet are surfaced automatically for re-engagement, based on how long since anything happened rather than on anyone remembering.

  • A reply that finds its way back to the right job

    Inbound email replies are matched back to the customer and conversation they belong to automatically, rather than landing in a shared inbox for somebody to sort.

  • Automation that knows it is a bank holiday

    Scheduled chasing and follow-up are aware of UK bank holidays and working days, so nothing automated lands on a day nobody is working.

  • Knowing whether you can actually reach someone

    Each contact carries a confidence and contactability score based on what is actually known about them, so bad data is visible instead of being discovered on the phone.

  • Seeing yourself the way strangers see you

    A preview of a member's own profile exactly as another member sees it, before they decide whether to reach out.

  • Grouping customers the way you actually think about them

    Customers can be organised into groups and divisions that match how the business really works, and everything else follows those groups.

  • Finding more businesses like the customers you already like

    Take a customer you want more of and the system scores everyone else against them on industry, niche, location and size, and hands back the closest matches.

  • Checking a business is real before anyone chases it

    A lookup against the official company record that confirms the business exists, is still trading, and matches the details you were given.

Apps and members

13 ideas

Software people carry in a pocket, built for phones with one bar of signal.

  • Member video academy with timed unlocks

    A private members video library where each lesson unlocks a set number of days after the member starts, and the playable video is only released server-side once it is actually unlocked for that person.

  • Custom check-in form builder

    A builder where a coach assembles check-in forms from question types (text, number, scale, yes or no, choice, photo, video) and clients fill them in, uploading progress photos and videos to a private store.

  • Progress photo and video tracking

    A progress screen where clients capture or upload photos and videos over time, with native camera capture, on-device video compression, and a side-by-side comparison of any two dates.

  • A spoken note attached to the exact thing it is about

    A short voice note recorded and attached to a specific item, so the explanation sits on the thing rather than in a separate message.

  • Messaging one group without messaging everybody

    Broadcasts sent to a defined segment of customers rather than the whole list, delivered as a push notification to the phone.

  • Video that actually uploads from a phone in a car park

    Video is captured through the phone's own camera and compressed on the device before upload, so a large clip goes up over a normal mobile connection.

  • Captions on your videos, without paying per minute

    Uploaded videos carry captions, so they can be watched with the sound off and by people who need them.

  • Templates so the same plan is not rebuilt every time

    Reusable templates for the things a business gives every customer, assembled once and applied rather than rebuilt each time.

  • Everything you know, in one place customers can search

    A searchable library of the business's own videos and material, organised by category, available to customers inside the product.

  • A message that reaches the phone, not the inbox

    Push notifications to the customer's phone for the things that matter, rather than another email into a full inbox.

  • Real client photographs, and no invented numbers

    The results page is built from real client before-and-after photographs, with no names, no weights and no timeframes attached, because the business cannot stand behind figures it did not measure.

  • Every photograph is a real client, and the page says so

    The site states plainly that every photograph on it is a real client or the coach himself, with no stock photography and no paid models, and the galleries are built to hold phone photographs taken backstage and in car parks rather than cropping them into a tidy grid.

Sites and content

15 ideas

Pages a client can change themselves, in every language they sell in.

  • One-tap AI translation

    A translate control on community posts, replies and messages that translates the text on demand with AI, caches it, and lets the reader flip back to the original.

  • Self-serve content studio

    An embedded editing studio letting the owner update copy, images, packages, artists and venues themselves.

  • Artist profile pages with video and social media

    Individual pages per performer, each with a Vimeo video gallery (hover-to-play previews on desktop, click on mobile), an embedded Spotify playlist, curated Instagram posts pulled from the account, and a gallery of event photos. All managed through a CMS so the owner can add, edit and reorder without a developer.

  • WhatsApp floating contact button

    A persistent WhatsApp button fixed to the corner of every page, with a pre-filled opening message, a pulsing indicator, and a tooltip showing hours. So a visitor can start a conversation in one tap without filling in a form.

  • Coaching application and qualification form

    A multi-field application form that collects service preference, goals, training experience and availability before opening the applicant's email app with a pre-filled draft to the coach. So the first conversation is already context-rich when it arrives.

  • A page for every area you actually cover

    Generated landing pages for each area a business serves, each with its own venues, content and structured data, rather than one page listing everywhere.

  • A website that looks after itself overnight

    Media and covers are pulled in automatically when content is added, and a nightly job backfills anything that failed and clears out empty entries, so the site self-heals.

  • Seeing a change before the public does

    Draft mode lets the owner view unpublished changes on the real site, exactly as a visitor would, before anything is published.

  • A homepage that is not the same every week

    Selected content is rotated on a weekly schedule, so a returning visitor sees something different without anyone editing anything.

  • A network that is not only in English

    The platform runs in multiple languages, so members who do not work in English can take part properly rather than half following along.

  • Errors written for a customer, not a developer

    Every failure is translated into a plain sentence naming what went wrong and what to do about it, with the technical detail sent to us instead of shown to the person.

  • A page for every thing people actually search for

    Dedicated landing pages built per search intent rather than one catch-all homepage, each with its own copy, title and structured data.

  • A site already full of real content before anyone logs into the CMS

    Every page ships with real, structured content built in, and the content system takes over the moment it is connected without the pages changing shape.

  • He publishes in the app, the website updates itself

    Articles written and published inside the business's own app appear on the public marketing site on their own, through periodic rebuilds, with no deploy and no developer.

  • Nine languages, and no page that gives up halfway through

    The whole site is published in nine languages with English as the single source of truth, and every other language is held level with it, so a visitor never lands on a page that starts in their language and reverts to English partway down.

Running the business

37 ideas

The screens, alerts and safeguards that tell you what is happening while you are busy.

  • Asking your own industry, and getting a real answer for nothing

    Industry and interest communities where any member with a profile can post, comment and react, free tier included, so a business owner can put a real question to people who actually do the same thing. Elite-only communities exist alongside the open ones.

  • Post an opportunity and pick who takes it

    Members post a specific opportunity, a partnership, a role, a collaboration or work they need doing, others apply, and the poster accepts or declines.

  • List what you actually sell

    A member lists the services their business provides, takes enquiries against them, and accepts or declines each one.

  • What the team is doing, live

    A live board showing activity as it happens across the team, with a feed of what changed, who did it and when.

  • A screen that tells you what today is

    A daily view that assembles the day's work from everything due, overdue, promised or waiting, so the day starts already prioritised.

  • Automations that tell you when they stop working

    Every scheduled job records a heartbeat, and a job that stops running raises an alert instead of failing quietly.

  • A daily note when something looks off

    A digest that watches for things that look wrong (a metric that moves oddly, a process that stops producing) and reports them, staying silent when everything is normal.

  • Onboarding a new person without doing it from memory

    A structured onboarding checklist per new starter, tracking paperwork, access and training completion, with the gaps visible rather than assumed.

  • Training that does not leave when someone does

    Training videos and materials held in the system per role, watched and tracked, so how you do things lives somewhere other than in one person's head.

  • What happens when a job is marked done

    Completing a project fires the follow-on work automatically: the review request, the case study request, the final invoice and the internal tidy-up.

  • Applications that arrive somewhere useful

    A shareable application link that collects applicants into a tracked list with their answers attached, rather than into an inbox.

  • Marketing that respects the law without you thinking about it

    Unsubscribe links, per-contact email preferences and suppression are enforced at the sending layer, so an opt-out is honoured everywhere automatically.

  • Keeping the rubbish out of your enquiry form

    Public forms are protected with invisible bot checks, a hidden honeypot field and per-address rate limiting, so junk submissions never reach the team.

  • A weekly note on what your network actually did

    A weekly summary of a member's activity and what happened around them: who looked, who connected, what came up.

  • Being able to shut a conversation down

    Members can block and report other members, with moderation behind it, so a bad interaction ends at the block.

  • Bringing the people you already trust in with you

    Members can invite people they already know into the platform, so their existing relationships come with them rather than being left behind.

  • Your contacts are yours to take with you

    Members can export their own data out of the platform whenever they want.

  • Numbers that cannot contradict each other

    Totals are calculated from their parts in one place and never stored separately, so two figures on the same screen can never disagree.

  • Seeing who has not come back to you

    Outstanding responses are tracked and counted, so who is overdue is visible at a glance rather than worked out from memory.

  • A community people can report something in

    Members can report content, and reports arrive in a moderation queue for the business to act on.

  • One link that sends everyone to the right app store

    A single share link that detects the device and sends iPhone users to the App Store, Android users to Google Play, and everyone on a laptop to a page that works anyway.

  • Knowing which features people actually use

    Product analytics wired through the app so every screen and action is measured, with the events named after what the business cares about rather than what the code does.

  • Asking a happy customer for a case study, without writing the email

    A one-click request that emails the customer a private link, valid for a month, where they answer a few questions and the answers come back attached to their job.

  • A record of who changed what, and when

    Sensitive actions write an audit entry naming the person, the target and the change, kept separately from the thing that changed.

  • Everything out to a spreadsheet, without handing over a weapon

    Any list exports to CSV through one shared writer that escapes every cell, including the formula characters that would otherwise run as code when the file is opened.

  • An app that feels native, down to the buzz

    Real haptic feedback on the actions that matter, loaded only on a phone so the web version never carries the weight.

  • Headline numbers the client edits themselves

    The figures on the front of the app are read from a record the owner can edit in their own admin screen, not typed into the code.

  • Fresh data the moment you come back to it

    Bringing the app back into focus quietly refetches what is on screen, so nothing shown is left over from yesterday.

  • A welcome message that is already written

    When a customer is invited, the system builds the ready-to-send message including their link and the right store for their phone, for staff to copy and send.

  • A free tool that answers first and asks second

    A calculator that works the answer out in the browser and shows it the moment the inputs are valid. The email box appears after the result, offering something extra, and never holds the answer back.

  • The enquiries that never finished

    A daily digest of people who started the enquiry form, typed a name and email, then drifted off without submitting. The instant alert covers the ones who finish; this covers the ones who do not.

  • A page for each thing people actually search

    A separate landing page per service, each with its own title, description and canonical, rather than one services page trying to rank for everything.

  • Online or in the room, chosen on the same page

    Sessions can be bought online or in person, with the actual locations the coaches travel to offered as part of the same choice rather than hidden in an email exchange.

  • A page for each programme, so search can find each one separately

    Each coaching programme gets its own page with its own title, cover and explanation, rather than all of them sharing one services page.

  • Enquiries go to the person who answers them

    The enquiry form routes straight to the coach rather than into a shared inbox, and is protected against automated submissions without making a real person solve a puzzle.

  • Every page ends in the same single next step

    Each page finishes with the same one action, so a visitor never has to hunt for how to get in touch, and there are no competing calls to action pulling in different directions.

Not sure which of these you need?

That is the normal answer. Tell us what your business actually does and we will point at the three that would make the most difference, including an honest answer if an off-the-shelf tool would do the job for less.