Delivering the coaching
The programme, on their phone
Video libraries with timed unlocks, plan templates so a twelve week block is not rebuilt per client, and training, nutrition and metrics in one place instead of three apps that disagree.
For coaches and personal trainers
Your coaching does not fit somebody else's app.
Check-ins in one place, programmes in another, payments in a third, and you holding all three together at nine at night. We build the app or the site that runs the coaching instead: your programme, your check-ins, your clients, on their phones. Two coaching apps shipped to the stores so far, and the client came back for the second one.
- 3Coaching businessesProFlow Academy and ProFlow Physiques for clients, plus Elevate Physique Coaching, our founder's own. All live and all named.
- 2Coaching apps shippedProFlow Academy is live on the App Store and Google Play. ProFlow Physiques is live on the App Store and Google Play.
- 5Live products for coachesTwo apps and three marketing sites, each one still running today.
- 8Years coaching, first handOur founder ran a coaching business for eight years before building software for them.
They came back
We built ProFlow their first app. Then they asked us to build a second one.
ProFlow Academy went live on the App Store and Google Play for a group coaching programme. The second business needed something different, so rather than bending the first app to fit, we built ProFlow Physiques from scratch for one to one coaching: separate product, separate stores, separate data, plus a marketing site each.
There is a reason the questions we ask are the right ones. Our founder ran a coaching business for eight years before building software for coaches, so nobody here needs the difference between a check-in and a progress photo explaining, or why a plan that cannot be changed on a Tuesday is a plan nobody uses.
You get a team that scopes it, builds it and answers for it, with direct answers from the people doing the work.
What we build
The three things coaching software has to get right.
Everything else is detail. These are the parts that decide whether your clients actually use it after week two.
Seeing the client
Check-ins you actually get
Weekly photo and video check-ins that upload from a car park with one bar of signal, progress you can see week on week, and a voice note reply attached to the exact exercise it is about.
Getting paid
Money that does not need chasing
Memberships, packages, prepaid session balances and single sessions, priced per coach, taken on the site or in the app, and reconciled without a spreadsheet on a Sunday.
The proof
Open these on your own phone. They are live right now.
Two apps you can download and three sites you can visit. We would rather you checked than took our word for it.
Coaching app, iOS and Android
ProFlow Academy
A posing coaching programme turned into a real product, live on both app stores, with a website in nine languages that sells it.
Coaching app, iOS and Android
ProFlow Physiques
A second app under the same brand, built for one to one coaching rather than a group programme, and the website that sells the coach.
Our founder's own online coaching business
Elevate Physique Coaching
The website for our founder's own coaching business: what the coaching is, who it is for, and how to apply.
See it working
A short film of one of our own demonstrations, recorded from the running software. Every company in it is invented, and the link opens the real thing.
Ironmere Plant · Gyms and leisure
A fault reported off the gym floor becomes a work order, a quote nobody can spend without approving, and a running figure for what the downtime costs.
Shift · Gyms, salons and nurseries
The block closes when the hour does, so nothing can be back-filled at five o'clock to make the day look tidy.
That is not all of it. See every project we have written up, or the feature-by-feature catalogue of what is running inside them.
Before you book
See the work and the way we run it first.
See the coaching products already live, how projects are scoped and what happens after launch. Then decide whether a conversation would be useful.
A practical briefing from Ownly, real work you can open, and straight answers on cost, timing and fit. No email is needed.
Asked every time
The questions that come up first
- Do I need an app, or is a website enough?
- Most coaches need the site first and the app second. A site sells the coaching and takes the money; an app is worth building once you are delivering to enough clients that messaging and file links have stopped scaling. We will tell you honestly which one you are at, including when the answer is that neither is worth building yet.
- Can it go on the App Store and Google Play under my own name?
- Yes. Both ProFlow apps are published under their own brand, with their own store listings, their own screenshots and their own data. We handle submission and Apple review, and updates reach phones the same day rather than waiting for another review cycle.
- What does a coaching app cost?
- What it costs depends on what it does: a site that brings in enquiries, one where people book and pay, and an app are three different pieces of work. Watch the project briefing first, then book a short call if you want us to scope yours and give you a firm figure.
- Do I own it, or am I renting it from you?
- You own it. The build fee buys the software and ownership passes to you on payment in full. The monthly retainer after that is for looking after it: hosting, monitoring, store submissions, fixes and changes. If you ever want to leave, you take a copy with you.
- How long does it take?
- A coaching site is usually a few weeks. An app is longer, and the store review at the end is not in anybody's control: we have had a build sit with Apple for a fortnight. We will give you a real timeline rather than an optimistic one, and you will hear from us when something slips.
Coaching more clients than your current setup can hold?
Tell us how the coaching runs now, and we will tell you what it would take to build the thing that runs it properly, what it would roughly cost, and whether it is worth doing yet.