Our founder's own online coaching business
Elevate Physique Coaching
The website for our founder's own coaching business: what the coaching is, who it is for, and how to apply.
Want something like this for your business?
Tell us what is slowing the business down and we will tell you what we would build, roughly what it would cost and how long it would take.
What they were dealing with
Elevate is our founder's own coaching business, not a client, so its website is where we try ideas on ourselves first. Coaches lose enquiries when a site never quite says what the coaching is, who it suits and what it asks of you. Interested people leave to think about it and do not come back.
What we did about it
We built the site around offer clarity: the programme, the proof, and a single path to apply.
A swipeable transformation showcase carries the proof, and the application form qualifies before it books, so conversations start with people who already fit.
A free tool answers the visitor's question before asking them for anything, and half-finished applications are not lost, so an enquiry that stopped at question four is still a person the coach can follow up.
Everything we built into it
Swipeable client transformation showcase
An auto-advancing photo carousel showing client transformation results, with swipe gestures on mobile, left and right arrow buttons, keyboard navigation, a progress bar, and automatic pausing when the user navigates manually or has reduced motion enabled.
Coaching application and qualification form
A multi-field application form that collects service preference, goals, training experience and availability before opening the applicant's email app with a pre-filled draft to the coach. So the first conversation is already context-rich when it arrives.
A free tool that answers first and asks second
A calculator that works the answer out in the browser and shows it the moment the inputs are valid. The email box appears after the result, offering something extra, and never holds the answer back.
The enquiries that never finished
A daily digest of people who started the enquiry form, typed a name and email, then drifted off without submitting. The instant alert covers the ones who finish; this covers the ones who do not.
A page for each thing people actually search
A separate landing page per service, each with its own title, description and canonical, rather than one services page trying to rank for everything.
The same kinds of work, across every build: apps and members, sites and content and running the business.
Got a job like this one?
Tell us what is getting in the way and we will tell you what it would take to fix, what it would roughly cost, and how long it would take.