For clinics and aesthetics
Software for clinics and aesthetics practices
People choose a clinic on trust, and they judge trust mostly on what other clients say. The clients who would say the best things are usually the ones who leave happy and never think to write it down.
How these businesses run
A treatment starts before the appointment: an enquiry, a consultation, forms, sometimes a deposit. Each step is a chance for somebody to go quiet and book elsewhere.
After the treatment comes aftercare and, for many treatments, a return visit weeks or months later. That rebooking is where a lot of a clinic's income comes from, and it depends on somebody remembering to ask.
Client information is sensitive, so forms, notes and photographs have to be kept properly and seen only by the people who need them.
Where it usually goes wrong
- Happy clients leave without being asked for a review, and unhappy ones find the page themselves
- Consultation forms are filled in on paper in the waiting room
- No shows cost a slot, and nobody was reminded the day before
- Deposits are taken by phone, or not at all
- The rebooking date for a treatment lives in somebody's memory
- Before and after photos sit on a personal phone
What we can build for this
What we can build for this kind of business, built around the way the work actually runs.
- Review requests sent after a good appointment, with a direct link to the right review page
- Online booking with deposits taken when the slot is chosen
- Consultation and consent forms completed before the client arrives
- Reminders the day before, so fewer slots are lost to no shows
- Aftercare messages and a prompt to rebook when the treatment is due again
- Client records with notes and photos, visible only to the right staff
- A treatment menu with prices and what to expect, written for people who are nervous
- A dashboard showing bookings, no shows, rebookings and new reviews
How a project would work
We would start with what happens after the appointment, because that is where reviews and rebookings are won or lost, and it is usually the part nobody owns.
Everything is built so client information stays with the people who need it. Who can see what is decided at the start rather than added later.
See it working
A short film of one of our own demonstrations, recorded from the running software. Every company in it is invented, and the link opens the real thing.
Clarity Dental · Dental practices
Every treatment with what it costs and the process from the first call, written for people who have been putting it off.
Aurelia · Aesthetics clinics
Consultation-led treatment planning, results matched to each treatment, and the clinical standards that decide whether somebody books.
What that usually means building
Tell us how your business actually runs
We build around the way the work already happens rather than fitting a business to software that was written for somebody else. Describe the part that costs you the most time and we will tell you what we would build and roughly what it would cost.