Websites, apps & software systems

We help businesses launch faster, remove bottlenecks, and grow with software that's built around real operations and day-to-day work.

Customer-facing

Websites & apps your customers actually use

The visible layer. What a customer sees when they land on your site, opens your app, or books with you. Built to convert, not just look pretty.

Marketing websites

Conversion-led sites that rank, load fast, and turn traffic into enquiries. Bespoke design where it matters, sensible defaults where it doesn't.

Web & mobile apps

From booking platforms to membership apps to full B2B SaaS. Web app plus Android and iOS where the use case demands it.

Online booking systems

Calendar-aware booking flows wired into your tools: Stripe deposits, automated confirmations, cancellation policies, reminders.

Client portals

A logged-in space for your customers to see live project status, message your team, sign documents, and view their files.

E-commerce & checkout

Stripe-powered checkout, payment links, instalment plans, and deposit-plus-balance flows for higher-ticket sales.

Email & transactional comms

Branded transactional email (welcome, receipts, follow-ups) and content workflows that don't get sent from someone's personal Gmail.

Sales operations

The system underneath your sales team

Most sales teams fail because the system underneath them is broken. Bad leads, no scripts, no follow-up, no quote-to-cash flow. We build that system. We run our own version of it for outreach inside Ownly, so we're building from experience, not theory.

Custom CRMs

Lead pipelines tailored to how you actually sell: statuses, activity logs, assignees, queues, dashboards. Not a generic Salesforce skin.

Lead generation engines

Discovery, enrichment, scoring, and qualification, so the right leads surface first and stale ones don't clog the pipeline.

Outreach automation

Sequenced cold email, follow-up cadences, inbound reply detection with auto-routing, opt-out and bounce handling, full audit trail.

Quote & payment workflows

Quote generator that builds a Stripe payment link in one click, supports deposit-plus-balance and instalments, ties the deal to a contract.

Contracts & e-signature

DocuSign-integrated signing flow attached to the deal so contracts go out automatically with the quote, not as a separate after-thought.

Commission & targets

Per-rep commission rates, ledger of paid commissions, sales targets and live leaderboards. Set commission policy without spreadsheets.

Internal operations

Where your team actually does the work

Once a customer is signed, you still have to deliver. We build the operational surface (dashboards, project rooms, internal playbooks) so the work doesn't live in someone's head or get lost in chat.

Project management

Project rooms with milestones, team assignments, updates, messages, and asset libraries, so clients and staff share one source of truth.

Performance dashboards

Bookings, conversion, revenue, activity per rep, pipeline health: all the metrics your operators actually need, no Looker subscription.

Staff hubs & playbooks

A logged-in operating guide for your team: role-specific scripts, objection handling, qualification rules, payment instructions.

Business automations

Connect what you already use (Stripe, Resend, Calendly, DocuSign, Companies House, Google Maps) so the manual handoffs go away.

Reporting & digests

Daily and weekly email digests for pipeline health, top performers, and items that need attention. No one has to log in to check.

Admin & access control

Per-role permissions, tenant separation if you have multiple brands, audit trail for sensitive actions, security activity logging.

How we work

Preston-based, remote-first, NDA-friendly by default. Regular builds, plain language, and decisions documented so stakeholders stay in the loop. Read more: custom software for businesses · business automation systems. See our process on the homepage, or Get Started with a short brief so we can shape scope and pricing together.

We use what we ship. The Lead Engine you've seen on this site is our own outreach + CRM + quote-to-payment system, run in production by our sales team. When you hire us, you work directly with whoever builds and operates the software.