Coaching app, iOS and Android
ProFlow Physiques
A second app under the same brand, built for one to one coaching rather than a group programme, and the website that sells the coach.
Want something like this for your business?
Tell us what is slowing the business down and we will tell you what we would build, roughly what it would cost and how long it would take.
What they were dealing with
The first ProFlow app worked, so they came back for a second, this time for a different business entirely: one to one physique coaching, where every client has their own plan and the coach needs to see progress week by week.
What we did about it
Rather than bending the first app to fit a business it was not designed for, we built a separate product: separate stores, separate data, separate audience.
Training, nutrition, supplements, cardio and body metrics live in one place, with numbers that cannot contradict each other, and plan templates so the same block is not rebuilt from scratch for every client.
Weekly photo and video check-ins go straight to the coach, including from a phone with one bar of signal in a car park, which is where they are actually recorded. Video gets captions without paying per minute, and the coach can reply with a voice note attached to the exact exercise it is about.
Everything we built into it
Booking you without leaving your own app
Customers book time with the business from inside its own app, against real availability, with no third-party booking page.
Grouping customers the way you actually think about them
Customers can be organised into groups and divisions that match how the business really works, and everything else follows those groups.
A spoken note attached to the exact thing it is about
A short voice note recorded and attached to a specific item, so the explanation sits on the thing rather than in a separate message.
Messaging one group without messaging everybody
Broadcasts sent to a defined segment of customers rather than the whole list, delivered as a push notification to the phone.
Video that actually uploads from a phone in a car park
Video is captured through the phone's own camera and compressed on the device before upload, so a large clip goes up over a normal mobile connection.
Captions on your videos, without paying per minute
Uploaded videos carry captions, so they can be watched with the sound off and by people who need them.
Templates so the same plan is not rebuilt every time
Reusable templates for the things a business gives every customer, assembled once and applied rather than rebuilt each time.
Numbers that cannot contradict each other
Totals are calculated from their parts in one place and never stored separately, so two figures on the same screen can never disagree.
A community people can report something in
Members can report content, and reports arrive in a moderation queue for the business to act on.
An app that feels native, down to the buzz
Real haptic feedback on the actions that matter, loaded only on a phone so the web version never carries the weight.
The same kinds of work, across every build: booking, tickets and getting paid, sales and follow up, apps and members and running the business.
The website that sells it
One coach, so the site sells the coach, and hands over qualified enquiries rather than clicks.
What the site had to do
A one to one coach cannot take everybody, so the site's job is not traffic. It is making sure the people who do get in touch already understand how the coaching runs and what it costs them in effort.
What we did about it
Real client results sit up front, followed by an honest account of how the coaching actually runs week to week, including the parts that are hard work.
The path from reading to talking to the coach is short and there is only one of it, so nothing competes with the enquiry.
Enquiries route straight to the coach rather than into a shared inbox that nobody owns.
A price on the page can never link to a different price at checkout. A plan with a real checkout goes to checkout, a plan without one goes to the enquiry form, and nothing is allowed to charge a figure the page did not show. That is what lets the coach change prices the same day he decides to.
Each of the eight programmes has a page of its own, so somebody searching for the specific thing they want lands on it, and the articles the coach writes inside his own app appear on the site by themselves.
Everything we built into the site
A price on screen never links to a different price at checkout
Every plan either has a real checkout behind it or sends the visitor to the enquiry form. Nothing is allowed to link to a payment page that charges a different figure from the one being advertised, and a plan with no checkout yet still appears without a broken button.
Real client photographs, and no invented numbers
The results page is built from real client before-and-after photographs, with no names, no weights and no timeframes attached, because the business cannot stand behind figures it did not measure.
Every photograph is a real client, and the page says so
The site states plainly that every photograph on it is a real client or the coach himself, with no stock photography and no paid models, and the galleries are built to hold phone photographs taken backstage and in car parks rather than cropping them into a tidy grid.
He publishes in the app, the website updates itself
Articles written and published inside the business's own app appear on the public marketing site on their own, through periodic rebuilds, with no deploy and no developer.
A page for each programme, so search can find each one separately
Each coaching programme gets its own page with its own title, cover and explanation, rather than all of them sharing one services page.
Enquiries go to the person who answers them
The enquiry form routes straight to the coach rather than into a shared inbox, and is protected against automated submissions without making a real person solve a puzzle.
Got a job like this one?
Tell us what is getting in the way and we will tell you what it would take to fix, what it would roughly cost, and how long it would take.