Our own B2B networking product
GrowthSync
A live networking product we designed, built, shipped to both stores, and run every day.
What they were dealing with
The strongest thing we can show a client is not a portfolio. It is a product we carry the pager for. GrowthSync is ours: we chose the problem, built it, put it through Apple review, and answer for it when something breaks at seven in the morning.
What we did about it
A web app, an iOS app and an Android app from one codebase, with matching, discovery, communities, opportunities and member-hosted events.
Events run end to end: tickets sold through Stripe, passes that live in Apple and Google Wallet and update themselves if the venue changes, transfer to a colleague who can go instead, and scanning on the door that a host can hand to somebody else.
It ships in twenty languages, and the build fails if a single string is left in English. Members can export everything they have and delete their account, without emailing anyone to ask.
Everything we built into it
Filling an event without an audience to invite
Any signed-in member can host an event, and every event is discoverable by what it is about rather than by who the host is: browsable by category (Networking, Workshop, Mastermind, Pitch Event, Roundtable, Seminar, Training and eleven more), by city with a distance radius, and by industry keyword. There is no follower graph, so reach does not depend on audience size.
Sell tickets and get paid, on any plan
A host connects a Stripe account, sells paid tickets in tiers, and receives the money. While event hosting is open, any member can connect an account, not just paid tiers. Stripe still has to approve the account before a paid event can publish.
Scan tickets on the door, and hand the scanner to someone else
The host checks attendees in by scanning their ticket on a phone at the door, against a live attendee list. The host can also invite someone else to scan by sending them a link, and that link stops working at midnight on the event date.
The ticket lives in Apple or Google Wallet
A booked ticket is added to Apple Wallet or Google Wallet as a pass, and the pass updates itself if the event details change.
Pass your ticket to someone else
An attendee who can no longer make it transfers their ticket to another person from the ticket page.
See what the event actually did
After an event the host gets an analytics view and a summary covering bookings and who attended.
The event lands in the calendar you actually check
Events a member books are pushed into their own Google Calendar, so the commitment lives where they plan their week.
Matched on what you sell against what they are looking for
Swipe-style discovery where the match score is built from commercial fit, not from job titles or mutual friends. The heaviest single factor by a distance is what you offer matched against what the other person says they are looking for, and a vague overlap deliberately scores almost nothing. It then adds industry overlap, what each side is looking for, business stage, proximity, and a bonus for COMPLEMENTARY industries rather than identical ones. Nobody can message anybody until both have said yes.
See who looked at your profile
Profile views and basic stats are visible to every member. Advanced analytics are an Elite feature.
Referrals and the ambassador programme
Every member gets a referral link and earns a reward when someone they refer completes verification. There is also an ambassador programme that tracks referrals and commission.
Reviews after an event
Members are prompted to leave a review after an event, building a visible track record for the host.
XP, levels and a leaderboard
Activity in the app earns XP with levels and a public leaderboard, including profile score rankings.
A list of people who already want to talk to you
Sync requests you have received are shown with a count. Free members work through them one at a time; the full list is a paid feature.
Meetings you can mark complete, feeding a reputation score
Members schedule a meeting and mark it complete, which feeds a reputation score shown on their profile.
A matcher built to tell you when you are NOT a good fit
Each pairing gets a fit score out of 100 plus written reasons, shown on profile cards, the dashboard and profile pages as labels like Ideal Match at 85 and above. The scoring is deliberately strict, and a shared industry counts for very little because the same industry is as often a competitor as a collaborator. What moves the score is one member offering what the other is looking for, checked in both directions. Same two people always get the same number.
Seeing yourself the way strangers see you
A preview of a member's own profile exactly as another member sees it, before they decide whether to reach out.
A network that is not only in English
The platform runs in multiple languages, so members who do not work in English can take part properly rather than half following along.
Errors written for a customer, not a developer
Every failure is translated into a plain sentence naming what went wrong and what to do about it, with the technical detail sent to us instead of shown to the person.
A page for every thing people actually search for
Dedicated landing pages built per search intent rather than one catch-all homepage, each with its own copy, title and structured data.
Asking your own industry, and getting a real answer for nothing
Industry and interest communities where any member with a profile can post, comment and react, free tier included, so a business owner can put a real question to people who actually do the same thing. Elite-only communities exist alongside the open ones.
Post an opportunity and pick who takes it
Members post a specific opportunity, a partnership, a role, a collaboration or work they need doing, others apply, and the poster accepts or declines.
List what you actually sell
A member lists the services their business provides, takes enquiries against them, and accepts or declines each one.
A weekly note on what your network actually did
A weekly summary of a member's activity and what happened around them: who looked, who connected, what came up.
Being able to shut a conversation down
Members can block and report other members, with moderation behind it, so a bad interaction ends at the block.
Bringing the people you already trust in with you
Members can invite people they already know into the platform, so their existing relationships come with them rather than being left behind.
Your contacts are yours to take with you
Members can export their own data out of the platform whenever they want.
One link that sends everyone to the right app store
A single share link that detects the device and sends iPhone users to the App Store, Android users to Google Play, and everyone on a laptop to a page that works anyway.
Knowing which features people actually use
Product analytics wired through the app so every screen and action is measured, with the events named after what the business cares about rather than what the code does.