What it costs
Fixed prices, and the exact point each one stops
Six packages, each with its boundary written down. Answer two questions and we will tell you which one fits, or read them all below. A fixed price buys a bounded scope, so if yours does not fit a box that is normal, and the estimator prices your actual scope instead.
Not sure which one?
Business Website
£2,500A website that makes people trust you and get in touch. One business, one brand, and customers who need to understand what you do before they call.
What you get
- Design and build around your brand, not a template
- The pages the site actually needs, written and structured with you
- A CMS so you can change your own content
- Enquiry forms that reach you reliably, click to call and click to email
- Search foundations, analytics, hosting and going live
Where it stops
- Customers cannot buy or pay on it
- No accounts, no logins, no bookings
- It does not run anything inside your business
Cross into Advanced Website when your customers need to buy, book, pay, subscribe or apply on the site.
Advanced Website
£5,000A website your customers can actually do business on. One business with one thing customers come to do: buy it, book it, pay for it, join it or apply for it.
What you get
- Everything in the Business Website
- One complete customer journey, built properly end to end
- Accounts and logins where the journey needs them
- Stripe payments, one off or subscription
- Confirmation emails, and an admin screen so you can see what came in
Where it stops
- One customer journey, not five unrelated ones
- It serves your customers, it does not run your team
- No marketplace, no paying out to third parties
Cross into Business System when your own team needs to live in it every day to get the work done.
Business System
£10,000The software that replaces the spreadsheets your business runs on. A team losing hours to admin, chasing things in spreadsheets, and depending on one person knowing how it all works.
What you get
- One system your team uses on a laptop, a tablet or a phone
- Logins and permissions, so people see their own work
- Your real records and your real process, not a generic CRM
- Dashboards, search, statuses, notes, files and history
- Reports, imports, exports, and the emails and reminders that fire on their own
Where it stops
- It runs your business, it is not a product you sell to others
- One system, not several separate applications
- It does not replace an enterprise ERP
Cross into Software MVP when the software itself is the thing you are selling.
Software MVP
From £20,000Your idea, built into a first real product people can pay for. A founder with a software idea that needs to exist, be used, and start earning before it grows.
What you get
- The product shaped properly first, then designed, then built
- One product your customers use, on the web or on their phone
- Sign up, log in, onboarding and accounts
- Payments or subscriptions, and an admin side for you
- Analytics, error monitoring, launch, and the app stores where it applies
Where it stops
- One product, not a web app and a separate mobile app
- Up to two kinds of user
- Not a marketplace with several sides
Cross into Software Platform when there are several sides to it, or more than one substantial product surface.
Software Platform
From £30,000The connected software behind a real digital business. A marketplace, a multi sided product, or a membership business where several groups of people need different things from the same system.
What you get
- One platform, one backend, everything talking to everything
- Up to three kinds of user with genuinely different experiences
- Listings, search, ordering, messaging and reviews where the product needs them
- Payments in and payouts back out
- A full admin side, monitoring, backups and a proper deployment pipeline
Where it stops
- One primary product surface plus one supporting one
- Not two separate substantial applications
- No specialist infrastructure or heavy real time
Cross into Enterprise when it outgrows any of the boundaries above.
Enterprise
Priced with youEverything that does not fit in a box on this page. Several substantial systems, replacing something old and load bearing, or an industry that regulates what you are allowed to build.
What you get
- Scope, architecture and price worked out with you first
- A delivery plan and a payment plan you have both signed
- No work starts before all of that is agreed
Where it stops
- Nothing is assumed, everything is agreed in writing first
All six, side by side
| Package | Price | For you if | You cross out when |
|---|---|---|---|
| Business Website | £2,500 | One business, one brand, and customers who need to understand what you do before they call. | Your customers need to buy, book, pay, subscribe or apply on the site |
| Advanced Website | £5,000 | One business with one thing customers come to do: buy it, book it, pay for it, join it or apply for it. | Your own team needs to live in it every day to get the work done |
| Business System | £10,000 | A team losing hours to admin, chasing things in spreadsheets, and depending on one person knowing how it all works. | The software itself is the thing you are selling |
| Software MVP | From £20,000 | A founder with a software idea that needs to exist, be used, and start earning before it grows. | There are several sides to it, or more than one substantial product surface |
| Software Platform | From £30,000 | A marketplace, a multi sided product, or a membership business where several groups of people need different things from the same system. | It outgrows any of the boundaries above |
| Enterprise | Priced with you | Several substantial systems, replacing something old and load bearing, or an industry that regulates what you are allowed to build. | Nothing above this, it is priced with you |
- Business Website£2,500
One business, one brand, and customers who need to understand what you do before they call.
- Advanced Website£5,000
One business with one thing customers come to do: buy it, book it, pay for it, join it or apply for it.
- Business System£10,000
A team losing hours to admin, chasing things in spreadsheets, and depending on one person knowing how it all works.
- Software MVPFrom £20,000
A founder with a software idea that needs to exist, be used, and start earning before it grows.
- Software PlatformFrom £30,000
A marketplace, a multi sided product, or a membership business where several groups of people need different things from the same system.
- EnterprisePriced with you
Several substantial systems, replacing something old and load bearing, or an industry that regulates what you are allowed to build.
Tell us which one fits.
We will confirm it before anyone signs anything, and moving between packages beforehand costs nothing.